Creating new content takes a lot of time. There’s brainstorming posts, researching posts, writing posts and editing posts. There’s lots of photos to work on as well. There’s monitoring blog statistics and working on SEO. And then there’s lots of content re-purposing on social media.
If you’ve ever faced difficulties in creating new contents, you might want to consider going into content curation.
What is Content Curation?
Content curation is the process of collecting and publishing content that are targeted to the end user’s interest. A content curator adds value to readers by sorting through a vast amount of available information and selecting only the best content to share.
Imagine yourself as an editor-in-chief, and the whole Internet as your journalists—that’s content curation in a nutshell.
Free Content Curation Tools
1. Feedly. Feedly is the go-to RSS reader to help you compile all content from your favorite news sites, blogs and YouTube channels into one place. Feedly’s neat magazine-like design, seamless integration with social sharing, as well as availability in both desktop and mobile makes it my favorite RSS reader by far.
2. Feedspot. Feedspot is similar to Feedly, but its main strength is that it allows you to search for posts within and beyond the feeds you follow (in Feedly, the search function is only available for paid users).
3. NewsWhip. NewsWhip doesn’t allow you to follow your favorite feeds, but it employs algorithm that tracks the shares, likes, tweets and comments of 5,000+ English-language news sources, which you can filter based on location and topic of interests. This helps you to identify the fastest-spreading news in social media. I see great potential for NewsWhip, but the downside: There are only 15 countries to choose your news from + only two of them are Asia countries (China and India).
4. The Tweeted Times. The Tweeted Times aggregates content that are shared among the Twitter users you follow. The content is ranked based on popularity in your first-degree and second-degree networks. If you follow hundreds of thought leaders and don’t want to miss out anything important, this is a good tool to use.
5. Daily Social. Daily Social allows you to stream content not only from Twitter, but also from Facebook and Google+. The news links gathered are then scored based on several popularity factors before they get sent to your Pocket or Readability account.
6. Paper.li. The best thing about Paper.li is that it allows you not only to aggregate content, but also to publish them as a mini-newspaper which you can then share to your audience. For those who are especially time-deprived, Paper.li even has a one-click system that automatically curates content from your Twitter stream.
7. Flipboard. Flipboard is only available for mobile at the moment. It allows you to browse content based on category as well as those streamed directly from your social media accounts—and it supports about 12 different types of social media! The design is beautiful and it also allows you to publish your own mini-magazine.
The Three Commandments of Content Curation
1. Less capturing, more reading. Don’t overwhelm yourself by capturing a lot of news or blog feeds unless they’re of high quality. For social media feeds that are often loaded with junk messages, stick to algorithm-based curation tools so that you only read information that matters.
2. Less is always more. The main premise behind content curation is that you’ve helped your readers to get rid of the unnecessary content and focus on the meatier stuff. If you’re going to stack fillers for your readers, they might as well be making a better use their time by searching for the information themselves.
3. Don’t just curate, add value. Organize the content in a coherent or interesting manner. Make useful annotations whenever applicable.
Let me know your thoughts…
[Image Credit: Francesco Pozzi]