Dofollow Backlinks: Why Blog Commenting is Not Enough for SEO

Blog commenting is the Holy Grail of SEO, but you might be doing it wrong all these while.

Search engine algorithms give strong priority to external links, as these indicate that your site is highly-referenced and is of high quality. Thus, beginner bloggers are often told that they need to build as many external links as possible. A million blog comments later, their hard work is still not yielding any results.

So what went wrong here?

Understanding What is Dofollow and Nofollow in SEO

In 2005, Google introduced nofollow in an attempt to discourage spam comments.

Nofollow provides webmasters with a way to instruct search engines that the specified hyperlink is not endorsed, and hence should not influence its ranking in the search engine’s index. Nofollow is specified through below coding:

<a href="http://www.example.com/" rel=nofollow">sample text</a>

To tell search engine robots to follow a link, the webmaster doesn’t have to do anything. Hence, any hyperlink without nofollow is essentially a dofollow link.

Make Your Efforts Count: How to Find Dofollow Blogs

No matter how much you post, if the backlinks you received are nofollow, they have no bearing on your page ranking whatsoever.

As majority of blog hosting services such as WordPress and Blogger now automate all links in their comment sections as nofollow, dofollow blogs are hard to come by. Thus, whenever you find one, make sure you compile it into a list.

To check whether a blog is nofollow or dofollow, you can right click your mouse and select “View page source”. You can then check whether the blog’s comment section contains the rel=nofollow command.

An easier alternative is to download an extension for your browser, such as NoDoFollow for Mozilla Firefox and SEO for Chrome for Google Chrome.

Some blogs allow dofollow only after a user has posted more than three times, so you may want to check a few entries within a blog just in case.

Why Nofollow Still Matters

There’s a school of thought out there championing the idea that you should aim for dofollow backlinks only, but I wouldn’t go to that extreme.

While nofollow blogs do not directly impact your search ranking, they still make reliable traffic sources. An external nofollow link from 1 reputable site that receives huge daily visits could worth more than 10 links from irrelevant dofollow blogs that are riddled with spams.

Dofollow links are great and give you a huge SEO boost, just make sure you don’t overlook opportunities from nofollow blogs as well. At the end of the day, your priority is the readers, not the search engines. And if you can receive a good backlink, be it nofollow or dofollow, by all means go for it.

What is your link building strategy? How much focus do you think should be given for dofollow blogs?

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22 Comments Add yours

  1. Sandy says:

    Apart from your point on nofollow being potential traffic sources, Google is also likely to be suspicious if majority of your links are dofollow. Therefore it is important to have a balance of both dofollow and nofollow links. Too much dofollow is too much SEO and raises an alarm. Too much nofollow robs you of the the value of dofollow links.

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    1. Andrew Darwitan says:

      Hi Sandy, I agree completely with your point. Too much unnatural backlinks can definitely bring adverse effect.

      Like

  2. Desmond says:

    Hi Andrew, do you know where i can find a list of do follow education blogs preferably Singapore blogs. Also, what’s your opinion on social bookmarking software like TribePro ? Appreciate your advice. Thanks. Desmond

    Like

    1. Andrew Darwitan says:

      Hi Desmond, I haven’t done much on dofollow education blogs, so unfortunately I have no list to share. But usually I start by browsing Technorati blogs and just copy whichever good blogs that are set to nofollow.

      I haven’t really used TribePro before, but looking at the demo video, I think it’s a helpful way to boost visibility (although at the end of the day, the actual content itself will determine whether or not the post will go the distance).

      Matt Cutts of Google said before that social media signals are not part of their SEO algorithm, so if you’re referring to impact of TribePro on your SERP probably there won’t be much. But nonetheless, a good traffic source is a good traffic source, so if it gets you eyeballs then it’s all good.

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      1. Desmond says:

        Thanks Andrew. On your reference of Tribepro impact to SERP, could you point me to the information/link.

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        1. Andrew Darwitan says:

          Hi Desmond, I was referring not necessarily on TribePro. But more on that social media signals don’t add any significant impact on SERP, not more than any other normal indexed pages at least. Esp. keeping in mind that many major social media sites are making shared links nofollow by default. The Matt Cutts’ reference is this one: http://www.searchenginejournal.com/matt-cutts-explains-important-social-media-signals-really/87277/

          Hence, while using TribePro to spread across different social media sites may have its own strong points, theoretically SEO might not be one of them. But this is only hypothetical, as I haven’t had the chance to try TribePro myself.

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  3. Desmond says:

    Thanks Andrew for your concise explanation and the Matt Cutts link. will keep you updated on my TribePro experiment. How do i connect with you on facebook ?

    Like

  4. Tiang Lampu says:

    Yes andrew the nofollow blog link has indirect impact only, which mean if our blog been visited right?

    Like

    1. Andrew Darwitan says:

      Yes, the value lies entirely on traffic, as opposed to search engine ranking.

      Like

  5. Appreciate this post. Willl try it out.

    Like

  6. Appreciate this post. Willl try it out.

    Like

  7. Thank you for the article, You are right, comments on blogs are good and necessary but not sufficient!

    Like

  8. Thanks for the writing this fabulous post. I am quite impressed with your post.

    Like

  9. I am very impress on your information ,Its a really very impressive blog. I really got some another very nice information , so thanks for sharing these tips.

    Like

  10. Appreciate this post. Let me try it out.

    Like

  11. tonya says:

    Thank you for the article, You are right, comments on blogs are good and necessary but not sufficient……………

    Like

  12. So appreciate your great comment,

    Like

  13. munarpasse says:

    Thank you for the information about DoFollow backlink, may be useful for all users blogger. This information is very useful.

    Like

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    Like

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