Blog commenting is the Holy Grail of SEO, but you might be doing it wrong all these while.
Search engine algorithms give strong priority to external links, as these indicate that your site is highly-referenced and is of high quality. Thus, beginner bloggers are often told that they need to build as many external links as possible. A million blog comments later, their hard work is still not yielding any results.
So what went wrong here?
Understanding What is Dofollow and Nofollow in SEO
In 2005, Google introduced nofollow in an attempt to discourage spam comments.
Nofollow provides webmasters with a way to instruct search engines that the specified hyperlink is not endorsed, and hence should not influence its ranking in the search engine’s index. Nofollow is specified through below coding:
<a href="http://www.example.com/" rel=nofollow">sample text</a>
To tell search engine robots to follow a link, the webmaster doesn’t have to do anything. Hence, any hyperlink without nofollow is essentially a dofollow link.
Make Your Efforts Count: How to Find Dofollow Blogs
No matter how much you post, if the backlinks you received are nofollow, they have no bearing on your page ranking whatsoever.
As majority of blog hosting services such as WordPress and Blogger now automate all links in their comment sections as nofollow, dofollow blogs are hard to come by. Thus, whenever you find one, make sure you compile it into a list.
To check whether a blog is nofollow or dofollow, you can right click your mouse and select “View page source”. You can then check whether the blog’s comment section contains the rel=nofollow command.
Some blogs allow dofollow only after a user has posted more than three times, so you may want to check a few entries within a blog just in case.
Why Nofollow Still Matters
There’s a school of thought out there championing the idea that you should aim for dofollow backlinks only, but I wouldn’t go to that extreme.
While nofollow blogs do not directly impact your search ranking, they still make reliable traffic sources. An external nofollow link from 1 reputable site that receives huge daily visits could worth more than 10 links from irrelevant dofollow blogs that are riddled with spams.
Dofollow links are great and give you a huge SEO boost, just make sure you don’t overlook opportunities from nofollow blogs as well. At the end of the day, your priority is the readers, not the search engines. And if you can receive a good backlink, be it nofollow or dofollow, by all means go for it.
What is your link building strategy? How much focus do you think should be given for dofollow blogs?